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Chanel to open private boutiques for its top clients

1 month ago   |   By Fashion United

Image: Chanel
Chanel is to open a new concept of boutiques to cater to its most important customers: the ultra elite. These private stores would ensure the Paris-based luxury house can service high-spending VICs who will no longer need to queue for handbags and service at its ‘regular' brick and mortar outlets.
Chanel currently operates 250 stores worldwide, not including its beauty retail. In major cities, where most of Chanel's boutiques are located, shoppers include a mix of tourists and browsers, meaning unless returning customers have appointments, they may be joining long queues to...
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Chanel Is Opening Private Stores for Its Top Clients

Chanel Is Opening Private Stores for Its Top Clients

1 month ago   |   By Hypebeast

Chanel is looking to increase its exclusivity and cater to its top clients. After news that the revenue has jumped 50% from 2021 to $15 billion USD, the brand now plans to dedicate private stores just for its top clients. The French luxury company has reported that revenues that Chanel has tripled its profits as sales for its ready-to-wear, jewelry and watches surge past pre-pandemic levels. While beauty and fragrance sales have been muted in comparison, the sector has grown its direct-to-consumer sales. In order to support traffic from its top-spending clients, CEO Philippe Bondiaux has...
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