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Why luxury brands are partnering with cinema

1 month ago   |   By Fashion United

Image: Fotografía de George Hoyningen-Huene, copyright de RjHorst. Cortesía de Chanel
Luxury brands and the art of cinema have long gone hand in hand, but it is not just the red carpet dressing of Hollywood's actresses that has luxury executives' attention.
Fashion houses such as Chanel and Saint Laurent are financing or partnering with the film industry's brightest storytellers and makers to produce content of a more cinematic experience.
WWD reported Saint Laurent is producing a 30-minute film with award winning director Pedro Almodóvar and has casted Ethan Hawke and Pedro Pascal. The...
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