In conversation with Alex of A&C Homestore

Sailing to Waiheke Island's tranquil Awaawaroa Bay, A&C spent an Autumn day nestled in a Nat Cheshire designed ‘off the grid' home to bring to life their latest AW22 Campaign. What came to fruition was a shoot that encompassed all of the brand's values, boasting a capsule of classic pieces designed for layering, lounging and living a life in comfort. We spoke to Alex about the new collection, her homeware brand's successful segue into the fashion realm and A&C's organic growth over the years. A&C has come a long way since its conception back in 2015. What do you remember about starting the brand from scratch, and is A&C in its current form what you were always aiming for, or has the journey played out differently from how you expected? The journey has definitely played out differently. I first started the store hoping that it would be something I could do on the side while I raise a family. But I'm a bit of a sucker for punishment. My expertise is retail and all my career has been retail buying and...

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