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Zegna: Menswear AW22

4 days ago   |   By 10 magazine

Zegna's got a new look. Well, not quite. Throughout the pandemic, Alessandro Sartori has quietly been re-engineering the brand - armed with a design vocabulary that's informed by extreme comfort and fluidity. Like the last three seasons, the brand skipped staging a real-life catwalk show in favour of a fashion film, though this time a via phygital experience, with Milano fashion goers invited to an IRL premiere at Zegna HQ, where Sartori talked through key pieces, worn by a small gaggle of models behind him.
The press conference style of questioning that followed allowed the designer to...
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