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The Rise of Sustainable Fashion in a Digital World
9 days ago | By Fashion United
Fast fashion is everywhere. Some of the largest brands have been built around high volumes and low prices, with rapidly shifting product lines. With clothing becoming cheaper and cheaper, shoppers have generally stopped caring about ordering more than they need, and this has led to a shift clothing shopping habits.
But there is a much greater cost to cheap fashion than many shoppers realise; how much it damages the environment.
According to a 2018 study by the United Nations, the industry generates up to 20% of global water waste and sends around 21 billion tonnes of textiles to landfill...
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