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Sole Mates: Perry Shum's fragment design x Air Jordan 1 High and Gregory Lam's AJ3 "Black Cement"

6 days ago   |   By Hypebeast

There are many factors to consider when thinking about cooking up your own business, but one can argue that two of the most important are understanding your audience and timing. And if there's anyone out there that can relate to this it's Perry Shum and Gregory Lam , two out of three co-founders of IMAGE NY - a premier destination based in Queens, NY that's become a local haven for buying rare kicks. Before consignments shops became a dime a dozen in today's sneaker space, both of these business-savvy sneaker connoisseurs realized that there was a gap in the market around the early 2010s...
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