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Mystery Box Brand HEAT Recieves $5M USD Antler/LVMH Investment

6 days ago   |   By Hypebeast

Joe Wilkinson and Mario Maher's London-based brand HEAT is about to transcend the typical realms of mystery box drops, as it has announced that it has received a $5M USD investment from the venture capital firm Antler and LVMH Luxury Ventures. Wilkinson - who is the CEO of HEAT - told HYPEBEAST that the investment will allow the company to elevate, saying "HEAT has created a shopping platform for a digital generation, and we are positioned to make an impact in this space." He added, "HEAT is here to disrupt the traditional approach to luxury fashion." In short, this could mean anything...
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