Sexy > Women

Does Sex Still Sell?

One year ago   |   By WWD

As a noticeable shift takes place in the world of intimates and fashion marketing, emerging brands have transitioned to body-positive over-sexualized imagery. And recently, some advertisements, from fast-fashion brands, have been banned in the U.K for objectifying women.
Historically, representations of sexuality and what constitutes what is traditionally sexy have done well in advertisements. Though Sara Beech, strategist at Frontier Strategy, told WWD that consumer attitudes are evolving to become more diverse, inclusive and authentic - wanting to see the subject be empowered rather than...
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