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Baselworld Organisers Announce Plans For Live Watch Show This Summer

17 days ago   |   By Hypebeast

Organisers of the now defunct Baselworld trade show are back with a new name and concept and the suggestion that they are ready to stage a live event as early as this summer. The HourUniverse concept points to a year-round, digital content-led push on behalf of partner watch brands backed up with a live indoor/outdoor event. It sounds a lot like what should have been offered to exhibitors back when Baselworld had 1,200 of them each year, not to mention 100,000 eager international visitors. Then there's the tagline, "It's We Time". A promotional video posted on YouTube back in October...
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