Fashion > Sexy

Donatella Versace Has the Formula for a “Pandemic-Proof” Brand

1 month ago   |   By Hypebeast

Once a month, from her office at the Versace Headquarters in the north of Milan, Donatella Versace selects a piece of fan mail. She receives a lot of messages from young people, as many fashion designers do. Unlike most designers, Versace responds herself. She talks to them about her brand: what they thought of recent collections, what they liked, what they didn't. And she takes notes. “That ‘macho-man' thing is so over.
It's not sexy.” Versace began doing this around four years ago, just as the menswear at her brand entered a period of evolution. After several years of producing men's...
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