1 month ago | By Hypebeast
Lizzo has officially been granted the trademark for the phrase "100% THAT Bitch" following a reversal on the original decision made by the United States Patent and Trademark Office's Trademark Trial and Appeal Board. According to reports , the federal trademark gives Lizzo the option to use the lyric from her hit single "Truth Hurts" for apparel. "Considering the entirety of the record, we find that most consumers would perceive 100% THAT Bitch used on the goods in the application as associated with Lizzo rather than as a commonplace expression," the Trademark Trial and Appeal Board's...
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