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The Dutch Salvation Army Expands on Balenciaga's Paris Sneaker to Raise Awareness in Inequality

27 days ago   |   By Hypebeast

The Dutch Salvation Army has just expanded on Balenciaga's recent $1,850 USD Paris sneaker release to raise awareness in poverty and inequality in the world. Named the "Truly Destroyed" campaign , the initiative is not a jab at Balenciaga but rather uses the viral sneaker's spotlight to open a dialogue on how funds are used and how far $1,850 USD goes in the eyes of those less privileged. The Dutch Salvation Army has found eight forms of footwear that are distressed from actual use - there's also a human element added with the naming of the models - and has priced them quite similar to the...
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