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LVMH Now Co-Owns Jay-Z's Champagne Brand, Armand de Brignac

5 days ago   |   By Luxuo

Image Credit: Getty Images
French conglomerate LVMH's Moët Hennessy has bought out a 50% stake of rapper Jay-Z's champagne brand, Armand de Brignac as reported by the New York Times. At the moment, the financial terms were not disclosed to the public.
The multi-hyphenate artiste has been a staunch supporter of the brand since 2006, and he will often give shoutouts to the champagne's nickname, “Ace of Spades” inside his raps. In 2019, about 500,000 bottles were sold across different markets such as Europe, North America and Asia.
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