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Vera Bradley sells retail start-up GoodMrkt to co-founder
13 days ago | By Fashion United
Image: Vera Bradley x Coleman
American bag company Vera Bradley has reportedly sold its 16-month-old subsidiary GoodMrkt to its co-founder and chief brand officer Harry Cunningham.
According to WWD, the decision to sell comes as part of Vera Bradley's board of director's decision to focus on the growth of its two core brands, as noted in a statement to the publication from Rob Wallstrom, the outgoing president and CEO of the firm.
Wallstrom's successor is expected to be named in the beginning of 2023, with the CEO preparing to retire after his eight year stint at the company.
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